Tourism New Zealand promotes Aotearoa New Zealand as a visitor destination to key markets around the world, through the iconic 100% Pure New Zealand brand. Guided by our values of māia (courage), manaaki (care), and hononga (connection), our purpose is to enrich Aotearoa New Zealand and all who visit.
We’re an integrated destination marketing organisation and crown entity, working at the heart of tourism, connecting government, industry, and communities to grow the value of tourism for New Zealand. We bring together insight, creativity, bold storytelling, partnerships and world class marketing to attract the right visitors, at the right time, in a way that supports a sustainable visitor economy.
Working closely with partners and industry, we showcase the diversity of Aotearoa New Zealand, from our unique culture, iconic landscapes, world-class food and wine to the people that call New Zealand home. This approach focuses on building genuine connections between people and place, guided by care, authenticity, respect and manaakitanga (hospitality).
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