Regional Marketing Manager UK and Europe | London

Job Description

• Based in London
• Full-time, Permanent

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.

What will you be doing / Ngā whainga 

Do you have the commercial acumen and results-driven mindset to turn creative ideas into business success? Are you agile, adaptable and impact-focused in a fast-moving marketing landscape?

As the head of consumer marketing for the UK and Europe region, you will drive commercial success by leading a high-performing marketing team with a strategic focus on growth, conversion and brand impact. You will own the development of a results-driven marketing strategy across owned, earned and paid channels - leveraging content, media and PR. Additionally, you will oversee insights and initiatives to unlock market opportunities and accelerate growth.

This role maximises the expertise within the regional marketing team, strategically allocating resources to seize commercial opportunities and address key pressure points - ensuring seamless execution of business objectives. You will collaborate closely with the UK Trade team to drive a well-coordinated, market-focused strategy that enhances impact and accelerates growth.

What you will need | Ngā pūkenga mō tēnei tūranga

• Commercial expertise with a strong focus on driving conversion and growth through strategic agility and creative thinking. 
• Senior Marketing leadership experience, delivering cross-platform marketing campaigns, preferably within a global organisation.
• Experience managing Media and PR agencies, along with established relationships and a robust understanding of the media landscape.
• Stakeholder management skills, to drive marketing initiatives forward.
• Experience leading a team and driving collaboration across cross-functional teams
• A willingness to discover and embrace Te Ao Māori including basic Tikanga and Te Reo Māori.

All applicants must have the right to live and work in UK as well as be able to travel internationally.

Sound like you | Māu rānei

This is a great marketing leadership opportunity for someone with a proven track record of building brands and driving growth, who thrives on being bold and delivering extraordinary work, and has successfully led high-performing teams.

Join a global leader in destination marketing and become part of a global whānau (family) who have shared goals of enriching Aotearoa New Zealand, industry and manuhiri (visitors) and taking the 100% Pure New Zealand brand to the world.

Come join us | Hono mai ki a mātou

Our London-based team embraces a hybrid working arrangement, which means we balance our time working in the office and working from home.

Applications close:  Thursday 15th May

How to Apply | Me pēhea te tuku tono

Thank you for thinking of Tourism New Zealand as your next workplace. Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.