Trade Marketing Executive | Los Angeles

Job Description

• Fulltime, Permanent
• Location Los Angeles

About us | Mō tātou

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.

What will you be doing | Ngā whainga 

The Trade Marketing Executive plays a critical link between Tourism New Zealand and the travel trade ecosystem. The role manages the execution of Tourism New Zealand's business development and B2B marketing communications strategies for The Americas region and ensures that travel partners and advisors are equipped with the right knowledge, tools, and motivation to promote New Zealand effectively. You'll play a key role in strengthening New Zealand's brand and driving visitor growth.

We do this by developing digital and content marketing campaigns, building partnerships with travel trade, delivering impactful training and events, hosting Familiarization trips and product development initiatives.  The role works closely with the Regional Trade Manager to ensure the delivery of impactful paid and owned campaigns that deliver results and benefit brand New Zealand. 

What you will need | Ngā pūkenga mō tēnei tūranga

• Ideally Tertiary qualification in marketing, communications, or a related discipline.
• Digital marketing experience (2-5 years) with proven capability across: Social media strategy and execution, CRM/database marketing and segmentation, collaboration with external media agencies.
• Understanding of B2B marketing, including trade partner engagement and advisor training.
• Website content management skills and familiarity with CMS platforms.
• Media analytics and reporting proficiency, including dashboards and campaign performance tracking.
• Presentation and communication skills, both virtual and in-person, for training and stakeholder engagement.
• Project management capability, with ability to coordinate multiple campaigns and stakeholder
• Strong knowledge of New Zealand as a product and destination will be highly regarded

Sound like you | Māu rānei 

Make your mark in Aotearoa. At Tourism New Zealand, our mahi (work) has real purpose — creating positive impact for New Zealand, its people, and visitors from around the world. When you join our diverse and high-performing global whānau, you'll gain uniquely rewarding experiences, grow your career in tourism and gain international exposure, and be part of something truly special.

This is a great opportunity to learn and build on your trade marketing skills.  If you have knowledge of and are passionate about New Zealand and travel and tourism and want to work for a well-respected leader in destination marketing, then this could be your next opportunity.

How to Apply | Me pēhea te tuku tono

Thank you for thinking of Tourism New Zealand as your next workplace. Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.

For more role-specific information, please view the position description.

Applicants must have the legal right to work in USA. We are open to exploring visa options for candidates from New Zealand to determine if suitable arrangements can be made.

Applications close: Tuesday 13^th January (COB LA day/time)

Join our global whānau | Hono mai ki te whānau o te ao whānui