Marketing Manager | Tokyo

Job Description

• Fulltime, Permanent
• Location Tokyo - Japan

About us | Mō tātou

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.

What will you be doing | Ngā whainga 

Tourism New Zealand is the kaitiaki (guardian) of Aotearoa New Zealand's tourism brand.

As the Marketing Manager for Japan & Korea, you'll play a pivotal role in shaping how travellers in these key markets experience and connect with Aotearoa New Zealand.

You'll lead the development and delivery of integrated marketing strategies and campaigns across Japan and Korea, driving demand, strengthening brand love, and supporting sustainable tourism outcomes. Working closely with in‑market agencies, global partners, and internal teams, you'll balance strategic thinking with hands‑on execution.

• Develop and deliver market‑specific marketing strategies aligned to Tourism New Zealand's global direction.
• Lead integrated campaigns across digital, media, content, partnerships, and trade channels.
• Manage agency relationships and marketing activity to ensure high performance and strong ROI.
• Use insights, data, and market intelligence to optimise campaign effectiveness.
• Collaborate with global and regional stakeholders to deliver cohesive, on‑brand storytelling.
• Support industry partners and stakeholders to help drive positive outcomes for Aotearoa.

This is a role for a confident marketer who thrives in complex markets, values collaboration, and is motivated by purpose driven work.

What you will need | Ngā pūkenga mō tēnei tūranga

We're looking for a strategic and culturally astute marketer who brings both experience and curiosity.

• Proven experience in marketing roles, ideally within international, destination, or consumer-led environments.
• Strong experience developing and delivering integrated multi-channel marketing campaigns.
• Advanced digital marketing capability across the media mix, including optimisation, analytics, and consumer journey mapping and performance reporting.
• Deep understanding of the Japan and/or Korea markets, including consumer behaviour, and media landscapes and cultural nuances, supported by native‑level Japanese fluency.
• Korea market capability demonstrated through either 2-3 years' professional experience in‑market or conversational Korean proficiency sufficient for stakeholder engagement.
• Experienced working with agencies and external partners to deliver high impact outcomes‑impact outcomes.
• Strong stakeholder management skills, with the ability to influence and collaborate across cultures.
• A data‑driven mindset, with the ability to translate insights into action.
• A strategic thinker who loves bringing bold ideas to life.
• Can balance creativity with commercial thinking.
• Confident working across cultural environments.
• Strong project management capability.
• Strong English proficiency and experience working in international organisations to ensure effective collaboration across global teams.
• An interest in and practical understanding of how AI and emerging technologies can be used to enhance marketing effectiveness, insights, and campaign optimisation.
• Able to travel domestically and internationally as required.

Sound like you | Māu rānei

At Tourism New Zealand, your work truly matters. You'll:

• Be part of a globally respected marketing organisation with a strong purpose.
• Work on high‑impact campaigns that reach millions of people around the world.
• Join a diverse, high‑performing global whānau that values connection and collaboration
• Grow your career through unique international experiences and development opportunities.
• Help ensure tourism benefits the people and places of Aotearoa New Zealand.

This is your opportunity to do meaningful mahi (work) with global impact. 

How to Apply | Me pēhea te tuku tono

Please send us your resume and cover letter in English telling us why you are interested in this role. For more role‑specific information, please view the position description.
All applications must be submitted online through the Tourism New Zealand careers website.

Applications close: Friday 20^th March